Issue Group 6 - Improving stakeholder awareness about the need to increase timber export standards
A growing number of consumer groups are concerned as to the origin of the products that they purchase, often demanding high ecological and social standards throughout the product line. Such consumer pressure can be positive, helping to secure long-term business by, for example, demanding that wood products are sourced from sustainably managed forests. Awareness of the current status of forestry in Tanzania will be increased through a combination of information packs; national and international press releases; and targeted meetings with international shipping companies and organisations working with natural resource trade issues.
Indicators
- High level institutions better understand the value of sustainably and ethically obtained timber, and timber produce.
- Pre-export value addition is happening, increasing revenue to Tanzania.
Means of Verification
- Government and Tanzanian players in the timber industry understand shifts in international demand for sustainably-sourced timber products and the increased profits to be made catering to that market – verified through sales and marketing information, change in industry attitudes and norms.
Campaign Outputs
- Posters, leaflets (TFCG).
- Guidelines (FBD and TFCG)
- Meetings at district level (MM Members and MJUMITA)
- Newspapers (TNRF)